From Data to Decision : A Handbook for the Modern Business Analyst (9781516520633)

From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.

The text begins with a chapter that outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to data strategy, a framework for and process for analytics, and how to apply insights for maximum impact within companies and organizations. Students examine analysis methods including linear regression, logistic regression, decision trees, multi-dimensional scaling, factor analysis, text analytics, time-series analysis, and neural nets. Throughout, readers are challenged to connect the dots between analysis and its effective application within business settings.

A robust guide to modern analysis, From Data to Decision is an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.

Product details

• Format Paperback | 326 pages
• Dimensions 152 x 229 x 17.27mm | 633g
• Publication date 30 Dec 2018
• Publisher Cognella, Inc
• Publication City/Country San Diego, United States
• Language English
• ISBN10 1516520637
• ISBN13 9781516520633

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